It’s the reason clients keep coming back. For over 30 years we’ve helped businesses and brands connect with their consumers in more meaningful ways. By applying deep analytical insights, we develop strategies and advertising plans that help strengthen the connection between our clients and their customers.
We deliver results that provide a positive return on your investment.
We understand your customers and know where to find them.
We help you reach your audience throughout the customer journey.
We provide insights that can lead a change in your business.
Strategic Media Solutions has over 33 years of experience in helping small, medium & large sized clients deliver very effective advertising campaigns that deliver RESULTS every time. Based on our low overhead, SMS is thrilled to be able to offer your business a wide range of services that will help you deliver Results under a One Stop Shop platform that is very cost-competitive against the full-service agencies.
Today you are being bombarded with many media options and navigating through the advertising world is very confusing. We offer a wide breadth of services that are based on strategic planning, buying, research, accountability. We also provide a wide variety of simple easy to manage software tools that help you measure accountability, track customer reviews and enable you to manage your own social media posts.
This is a major reason why consultants are sought out and valued by their clients – an organization needs the special expertise that is scarce, or non-existent in their own company. Consultants often have 10+ years of experience in their industry and stay up to date on the latest trends. To find someone with expertise comparable to a consultant, most companies would need to hire a senior level employee, at a senior level salary. Finding that person can be like trying to find a needle in a hay stack.
If we’re comparing hiring a consultant to hiring a junior level employee, there is no comparison. When you hire a reputable consultant you can be confident that he or she knows what to do and will get it done.
When you try to save money, by hiring an employee with little experience, it’s like paying someone to learn as they go, with your brand as the guinea pig.
Let’s face it, with anything in life it sometimes takes someone from the outside looking in to see what’s wrong. Your employees may have a vested interest in “what you’re doing now”….because they do it. But, if it’s not working well, a consultant can be that valuable third party to look at things without attachment and tell you what needs to happen, and why.
Bringing in a consultant is a great way to breath new life into your marketing efforts and make sure you have a strategy that works, not just a process that happens because “that’s what we’ve always done”.
A Media Consultant’s expertise can also save you money. As a business owner you are approached by sales people all the time. Whether it’s advertising, or a new software tool created to “make marketing easier”, your consultant is a trusted go-to person. Based on understanding your business, a Media Consultant can tell you what to turn away and what to consider.
According to recent stats it takes a new employee about 6.2 months to reach 100% productivity. Consultants are pretty much 100% productive from the get-go. We don’t need to ‘learn the job’, you’re hiring us because we already know the job, and can hit the ground running. Consultants are self-starters and experts at jumping in and getting a job done without hand-holding. Yes, we need to learn about your company, but that’s the cost of entry to anyone being able to recommend the most
strategic plan of action.
A consultant is not an employee, and therefore you are completely free of all the HR headaches, and costs, that come into play when you hire someone. This includes recruiting, turn-over, training and orientation, vacation coverage, payroll, sick time, stress leave, paper work, personal days, mat leave and continued education, just to name a few.
Typically a consultant already has an office and all the equipment they need to get the job done (laptop, printer, stationary, computer programs, etc.). When hiring a new employee all of this, and more, must be provided by your company.
Ongoing training and staff development is another time and cost consideration of hiring an employee. In 2005 employees spent 32 hours per year on training; that’s almost a week of lost productivity in addition to the hard cost of that training. A consultant arranges their own training, on their own time and dollar.
Like the salaries you pay your employees, the investment you make in a consultant is a full tax deductable expense for your business. The GST you pay on this expense is an Input Tax Credit that you get back in the form of savings when your accountant files your GST..
Consultants are ideal when an organization has a one-off marketing project, on a tight timeline. It needs to be executed quickly and efficiently. There is no time for a lengthy hiring and orientation process. The consultant knows when the contract will be over and your organization avoids the obligations that can come with hiring an employee.
SMS has the long-term relationships established with leading Media, Creative, Promotions & Digital companies to get the job done efficiently, on
time and on budget.
Cups of coffee & tea
Years of experience
I really appreciate how thorough and professional Sharon is with respect to her media buyer expertise. Moreover, she is always looking to see how she can help WinnipegREALTORS® seek out new media opportunities in a creative and most cost effective way. It is truly a pleasure to have her keen insights and dedication directed towards helping us fulfill our mandate.
For anyone looking to ensure their media dollars are spent wisely, often at no additional charge than you are already spending (due to cost savings), then Sharon is the right fit for you. Sharon is one of the most analytical minds there is. When you work in media, that is a great thing.
Working with Sharon was a great experience from start to finish. As an organization delving into the world of paid media for the first time, it was essential to have expert guidance. Sharon provided that and more. She offered invaluable advice and suggestions throughout our entire campaign and overall was extremely responsive to our needs.
Sharon has been planning and buying the Media on behalf of HOT103 & QX104 (Astral Media Radio, formerly Standard Radio) for many years now. After many years of working together, Sharon continues to deliver the strongest placement, rates and results on our company’s behalf for every campaign booked. She genuinely cares about achieving positive results with her client’s budgets, and will maximize whatever budget she has been given.
Working with a Media Buyer like Sharon has really opened up many opportunities for the Winnipeg Real Estate News. There’s more to advertising than one can imagine. Her expertise and precision to detail has definitely shown me the passion she has for her work and her follow-ups help for further considerations in future media buys.
I’ve worked with Sharon many times over the past five years. The thing I appreciate most about Sharon, besides her talent as a media buyer and a strategic thinker, is her attention to detail. Nothing slips through the cracks when you work with Sharon, and things always go smoothly. This is a great asset for my company when we’re delivering creative under very tight deadlines.
Sharon is passionate and thrives on seeing her clients succeed. She is always seeking meaningful media opportunities for her clients and I appreciate her attention to detail. A highly recommended media buyer.
Sharon was always very knowledgeable and thorough as she prepared and executed media buys for our company. She was excellent to work with and became a trusted business partner in the years we worked together.
I’ve worked with Sharon prior to and during the establishment of her media company. Sharon is professional, knowledgeable and thorough and I’d recommend her services to potential clients.
Sharon is a focused professional who takes the time to investigate and assess her client’s requirements prior to formulating a strategic plan of action. This attention to the pre-planning process ensures that she always presents a relevant plan that respects her clients’ time and budget to its fullest.
I had the opportunity of meeting Sharon beginning in February of 2009 as she was the Program Facilitator for the Advertising Association of Winnipeg’s Media Buying Course. Through her leadership, I found the course very informative and well organized. Her balanced approach to bringing in industry speakers combined with the presentation of objective data and practical examples enhanced the learning experience. Sharon’s passion for what she does and her interest to expose others to the world of media planning and buying is very evident. I am happy to recommend her to anyone!
I worked with Sharon at McKimCringan George. She was a very professional and strategic media buyer who developed creative solutions for our clients. She had a keen eye for opportunities that delivered great results and provided added value for our clients’ media spend.
I worked with Sharon at Corporate Media Services and GRP Media Services for many years. I can unequivocally recommend Sharon as a professional and as a person. She knows her stuff, does the research and has the contacts to do great media negotiations. She’s on the extreme side of pleasant and personable to deal with, but never a push over. In fact, her strength of character makes her a great team player, good for a Gordie Howe hat trick and you never knew what hit you.
Booth College is a not for profit organization and the challenge we face is that we need to maximize awareness results on a limited budget. Sharon’s strategic planning and cost-efficient negotiations have enabled us to effectively meet these corporate goals.
Sharon, thanks for your tremendous commitment to RE/MAX’S advertising requirements over 2014. Our exposure increased 6 fold with you directing only 50% of our advertising dollars. WELL DONE.
Sharon is a dedicated Media Consultant who takes your best interests and puts them first. Rational and logical, Sharon makes strategic recommendations based upon evidence collected during research to ensure minimal overlap and maximum exposure to your target demographic. Thanks to Sharon’s guidance, in the past few weeks I have heard more of our ads on the radio than in the past 6 months! I highly recommend Sharon and encourage you to call her today!
Sharon is a dedicated media strategist that goes out of her way to ensure every penny spend on advertising hits the right demographic. She has a thorough knowledge of what frequency and reach means and bases her recommendations on solid data and research. Sharon is also a strong negotiator, obtaining excellent rates and keeping an eye on each media fulfillment of their promises.
Phone – 204 230 5426
Email – firstname.lastname@example.org
Location – Winnipeg, Manitoba, Canada
We bring a wealth of knowledge to the table in terms of local, regional, national media buying and planning that we would love to share with you. Our clients love the fact that we are Seasoned, Relevant, Results, Research Oriented and Creative and have a vested interest in helping their businesses grow and stand out against their competitors.