Strategic Media Solutions is our name, but it’s also the reason.
It’s the reason clients keep coming back. For over 30 years we’ve helped businesses and brands connect with their consumers in more meaningful ways. By applying deep analytical insights, we develop strategies and advertising plans that help strengthen the connection between our clients and their customers.
ROI
We deliver results that provide a positive return on your investment.
Audience Intelligence
We understand your customers and know where to find them.
Cross Platform
We help you reach your audience throughout the customer journey.
Insights
We provide insights that can lead a change in your business.
Our Story
Strategic Media Solutions has over 33 years of experience in helping small, medium & large sized clients deliver very effective advertising campaigns that deliver RESULTS every time. Based on our low overhead, SMS is thrilled to be able to offer your business a wide range of services that will help you deliver Results under a One Stop Shop platform that is very cost-competitive against the full-service agencies.
Our Services
Today you are being bombarded with many media options and navigating through the advertising world is very confusing. We offer a wide breadth of services that are based on strategic planning, buying, research, accountability. We also provide a wide variety of simple easy to manage software tools that help you measure accountability, track customer reviews and enable you to manage your own social media posts.
Our Mission
In our 33 year history, we’ve worked with businesses of all sizes, small and large working hard to connect you with your ideal customer.
10 Benefits of Working With a Media Consultant
1. Specialized Expertise
This is a major reason why consultants are sought out and valued by their clients – an organization needs the special expertise that is scarce, or non-existent in their own company. Consultants often have 10+ years of experience in their industry and stay up to date on the latest trends. To find someone with expertise comparable to a consultant, most companies would need to hire a senior level employee, at a senior level salary. Finding that person can be like trying to find a needle in a hay stack.
2. Experience
If we’re comparing hiring a consultant to hiring a junior level employee, there is no comparison. When you hire a reputable consultant you can be confident that he or she knows what to do and will get it done.
When you try to save money, by hiring an employee with little experience, it’s like paying someone to learn as they go, with your brand as the guinea pig.
3. Objectivity
Let’s face it, with anything in life it sometimes takes someone from the outside looking in to see what’s wrong. Your employees may have a vested interest in “what you’re doing now”….because they do it. But, if it’s not working well, a consultant can be that valuable third party to look at things without attachment and tell you what needs to happen, and why.
Bringing in a consultant is a great way to breath new life into your marketing efforts and make sure you have a strategy that works, not just a process that happens because “that’s what we’ve always done”.
4. Cost Savings
A Media Consultant’s expertise can also save you money. As a business owner you are approached by sales people all the time. Whether it’s advertising, or a new software tool created to “make marketing easier”, your consultant is a trusted go-to person. Based on understanding your business, a Media Consultant can tell you what to turn away and what to consider.
5. Productive
According to recent stats it takes a new employee about 6.2 months to reach 100% productivity. Consultants are pretty much 100% productive from the get-go. We don’t need to ‘learn the job’, you’re hiring us because we already know the job, and can hit the ground running. Consultants are self-starters and experts at jumping in and getting a job done without hand-holding. Yes, we need to learn about your company, but that’s the cost of entry to anyone being able to recommend the most
strategic plan of action.
6. HR Benefits
A consultant is not an employee, and therefore you are completely free of all the HR headaches, and costs, that come into play when you hire someone. This includes recruiting, turn-over, training and orientation, vacation coverage, payroll, sick time, stress leave, paper work, personal days, mat leave and continued education, just to name a few.
7. No Overhead
Typically a consultant already has an office and all the equipment they need to get the job done (laptop, printer, stationary, computer programs, etc.). When hiring a new employee all of this, and more, must be provided by your company.
Ongoing training and staff development is another time and cost consideration of hiring an employee. In 2005 employees spent 32 hours per year on training; that’s almost a week of lost productivity in addition to the hard cost of that training. A consultant arranges their own training, on their own time and dollar.
8. Tax Deductions
Like the salaries you pay your employees, the investment you make in a consultant is a full tax deductable expense for your business. The GST you pay on this expense is an Input Tax Credit that you get back in the form of savings when your accountant files your GST..
9. Efficiency
Consultants are ideal when an organization has a one-off marketing project, on a tight timeline. It needs to be executed quickly and efficiently. There is no time for a lengthy hiring and orientation process. The consultant knows when the contract will be over and your organization avoids the obligations that can come with hiring an employee.
10. Relationships
SMS has the long-term relationships established with leading Media, Creative, Promotions & Digital companies to get the job done efficiently, on
time and on budget.
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Cups of coffee & tea
33
Years of experience
100's
Successful Campaigns
20+
Media partners
Testimonials
Industry Experience
We’ve worked with clients in a wide range of industries and have developed a broad range of skills to ensure we’re always providing industry-leading results.
Tourist Attractions
Agriculture
Shopping Malls
Dental Clinics
Auto Repair / Body Shops
Realestate /Commercial & Residential
Gaming & Casinos
Trucking & Haulage
Homebuilders & Renovators
National Restaurant Chains
Universities
National Fast Food
Industry Partners
During our 33 year history, we’ve developed strong, long-lasting relationships with industry-leading partners
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Contact Us
Phone – 204 230 5426
Email – sharbaynesms@shaw.ca
Location – Winnipeg, Manitoba, Canada
Our Mission
We bring a wealth of knowledge to the table in terms of local, regional, national media buying and planning that we would love to share with you. Our clients love the fact that we are Seasoned, Relevant, Results, Research Oriented and Creative and have a vested interest in helping their businesses grow and stand out against their competitors.