Media Research & Reporting

Benchmarks & transparent reporting is the cornerstone to success!

We value success and pride ourselves on our ability to deliver results. We take the time to understand your business, discover the challenges that you may face and help to establish benchmarks to measure success. The purpose? Benchmarks help to determine logical paths to deliver the results you need and to track how campaigns are performing.

Advertising Intelligence


Advertising Intelligence is live Google Ads / Facebook Ads reporting and analysis that provides a real advertising ROI for your business.


Its smart comparison tools help you to uncover recipes behind rockstar campaigns, pin point what’s making you money, and see the big picture of your advertising efforts. 
  • The single source of truth for your advertising campaigns. Bring your Facebook Ads and Google Ads campaigns under one roof to determine what’s working across ad platforms. Compare campaigns side-by-side to see the big picture of your advertising efforts.


  • Pinpoint what’s making you money. Advertising Intelligence provides more than the traditional ad metrics and data points. By combining live reporting and unique sales data, you can see your true ROI.


  • Smart comparison tools make for smarter campaigns. Look at your advertising data with confidence. Smart insights and comparison tools will help you understand what types of ads are giving your business the best results.

Reviews, accurate business information, and social media activity impact your reputation and whether a consumer decides to do business with you.


We can monitor what people are saying about you online and improve your visibility in local search. You’ll see how you stack up against the competition, stay in the know with automated alerts and get progress reports to see how your reputation has improved.

  • Manage your online reputation from one place: See reviews from dozens of sites so you can easily assess what’s being said about your business online.
  • Show up where people are looking: Improve your search rank by identifying online business listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing.
  • Hear what customers are saying all over the web: Monitor when your business is mentioned in a variety of sources, including news sites, blogs and social networks. Plus, highlight the most positive and negative mentions using automated sentiment analysis.
  • Stay informed with automated reports and alerts: Executive reports break down how your business is faring in online conversations and helps you understand what to do.

Media Research

Strategic Media Solutions understands how to analyze and interpret media research data and apply it strategically in the media planning and buying process.

The following essential media measurement and research tools ensure targeting the proper audiences with the greatest efficiencies:

  • Numeris Television and Radio Ratings – provides programming and ratings for measured
    broadcast media, as well demographic data for media vendors.
  • Numeris RTS – match defined target audiences to most appropriate media vehicles.
  • Canadian Out-of-Home Measurement Bureau (COMB) – provides measurement of Out-of- Home (OOH) advertising audiences.
  • Print Measurement Bureau (PMB) – study for single-source data on print readership, non-print media exposure, product usage and lifestyles
  • Newspaper Audience Databank (NADbank) – in-depth marketing information to assist in the buying and selling of newspaper advertising in Canada
  • ComScore Media Metrix – provides online behaviour and audience measurement
  • Canadian Community Newspaper Database (COMbase) – source of title-specific, market-by-market audience numbers in Canada for both daily and community newspapers

Pin It on Pinterest

Share This