10 Benefits of Working With a Media/Marketing Consultant 1. Specialized Expertise This is a major reason why Media/Marketing Consultants are sought out and valued by their clients – an organization needs the special expertise that is scarce, or non-existent in their own company. Media/Marketing Consultants often have...
Why Your Business Should Want More Reviews on Review Sites The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit...
What Is Online Reputation Management? A business’ reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through...
UNDERSTANDING THE DIFFERENCE BETWEEN B2B AND B2C MARKETING By Laura Lake | About.com There is a difference between marketing to a business and marketing to a consumer, believe it or not. Although you are still selling a product to a person experience shows that the difference between...
Marketing to Women 10 REASONS WHY YOUR MARKETING NEEDS TO BE MORE ATTRACTIVE TO WOMEN [INFOGRAPHIC] By Verónica Maria Jarski | MarketingProfs Are you marketing to men or marketing to women? If you said “men,” you are ignoring the gender with more purchasing power. After all, according to...